Government contracts can provide a great source of steady revenue. But closing the deal in order to ensure that revenue is no easy task; in fact, it's quite a process. That's where customer relationship management (CRM) software can help. CRM technology is useful in managing and analyzing customer interactions. In the era of "the customer experience", it's increasingly vital to solve your client's needs quickly and effectively. As a contractor, the government is your client.
Customer relationship management (CRM) comes with a shift in buying culture. Today's consumer expects personalized service at every stage of the sales funnel. CRM platforms help businesses deliver that personalization, but most are designed to work best for B2C companies.
For capture management, the functions you need are not the same. With that in mind, you need to manage any change to your CRM with care. If you're migrating to a CRM for the first time, you'll face a series of challenges, and many of those challenges also apply to changing your provider.
Learn how to avoid the five most common mistakes companies make during a CRM rollout.
Managing customer relationships is an important element in today's increasingly digital marketplace. Customers have more potential touchpoints than ever, with communication happening via multiple social media platforms, as well as traditional avenues.
Salesforce has become the go-to CRM for many B2C companies, but that doesn't make it the right choice for every business. What it offers to consumer businesses is not quite what it delivers to businesses that handle government contracts — capture management rarely follows the same paths as private commercial ventures.
Here are a few things to consider about Salesforce before you choose your CRM...
If you're wondering if market-specific software solutions can help grow your business, the short answer is yes, they can. In fact, in today's world of automation, businesses should consider this step a necessity. To gain a competitive edge, you need a software solution, built for your industry, that allows you to clearly assess risk and make informed decisions.
You've probably heard about customer relationship management systems. You might even be using one to work your capture process. But, like all technology, capture management is dynamic, not static. As new ways of processing data become available for cross-industry applications, new systems, such as automated capture solutions, hit the market. Do you need to make the switch to an automated business solution or is a CRM platform enough?
Did you miss our webinar last week? Don't worry.
You can download a free copy of our presentation.
Effectively implementing and using a CRM may seem like an easy task but - when done incorrectly - doing so can lead to more headaches than triumphs. Many people are so distracted by the flashy features and "can do" capabilities of CRM's that they forget to focus on the important decisions at hand...
If you're in the market for a CRM solution, I think we can all agree that evaluating cost is going to be a large part of your decision-making process. That's the way it is for most things.
Consolidating customer information and files into a single database simplifies the management and analysis of customer interactions and data. Historically, customer relationship management (CRM) data has been organized and stored in everything from Excel spreadsheets to physical Rolodexes. Now, most companies have several systems that manage different, (most times – the same), data that has to be accessed and updated.
Microsoft Dynamics is a suite of Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) products designed to help companies make decisions by streamlining business plans and improving customer service. Dynamics is easy to learn and use, and may be a solution for small-to-midsize businesses as well as enterprise-level organizations.
You’ve probably heard the term “SaaS” – or Software as a Service – used a lot recently. It’s part of the current, growing software trend moving away from in-house systems and toward more dynamic cloud-based solutions. CaptureExec software, which helps improve your government sales process, is an example of such a system.