Greatest Hits: Choosing the Right CRM Solution Will Impact Your Success

Posted by Skip Blackburn on Mar 31, 2017 1:18:45 PM

Government contracts can provide a great source of steady revenue. But closing the deal in order to ensure that revenue is no easy task; in fact, it's quite a process. That's where customer relationship management (CRM) software can help. CRM technology is useful in managing and analyzing customer interactions. In the era of "the customer experience", it's increasingly vital to solve your client's needs quickly and effectively. As a contractor, the government is your client.

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Topics: CRM

5 Mistakes to Avoid in Implementing a Company-Wide CRM

Posted by Skip Blackburn on Nov 15, 2016 8:30:00 AM

Customer relationship management (CRM) comes with a shift in buying culture. Today's consumer expects personalized service at every stage of the sales funnel. CRM platforms help businesses deliver that personalization, but most are designed to work best for B2C companies.

For capture management, the functions you need are not the same. With that in mind, you need to manage any change to your CRM with care. If you're migrating to a CRM for the first time, you'll face a series of challenges, and many of those challenges also apply to changing your provider.

Learn how to avoid the five most common mistakes companies make during a CRM rollout.

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Topics: CRM

5 Reasons Salesforce is Not the Right CRM for You

Posted by Skip Blackburn on Oct 27, 2016 7:49:00 PM

Managing customer relationships is an important element in today's increasingly digital marketplace. Customers have more potential touchpoints than ever, with communication happening via multiple social media platforms, as well as traditional avenues.

Salesforce has become the go-to CRM for many B2C companies, but that doesn't make it the right choice for every business. What it offers to consumer businesses is not quite what it delivers to businesses that handle government contracts — capture management rarely follows the same paths as private commercial ventures.

Here are a few things to consider about Salesforce before you choose your CRM...

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Topics: CRM, salesforce

The Top 5 Benefits of Specific Market Software Solutions

Posted by Skip Blackburn on May 11, 2016 8:30:00 AM

If you're wondering if market-specific software solutions can help grow your business, the short answer is yes, they can. In fact, in today's world of automation, businesses should consider this step a necessity. To gain a competitive edge, you need a software solution, built for your industry, that allows you to clearly assess risk and make informed decisions.

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Topics: CRM, Software Solutions

Automated Solution vs. CRM: Which Is Better?

Posted by Skip Blackburn on May 4, 2016 8:30:00 AM

You've probably heard about customer relationship management systems. You might even be using one to work your capture process. But, like all technology, capture management is dynamic, not static. As new ways of processing data become available for cross-industry applications, new systems, such as automated capture solutions, hit the market. Do you need to make the switch to an automated business solution or is a CRM platform enough?

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Topics: CRM

Is Your Company Ready to Implement a New CRM?

Posted by Skip Blackburn on Mar 2, 2016 3:46:46 PM

Did you miss our webinar last week? Don't worry.

You can download a free copy of our presentation.

Effectively implementing and using a CRM may seem like an easy task but - when done incorrectly - doing so can lead to more headaches than triumphs. Many people are so distracted by the flashy features and "can do" capabilities of CRM's that they forget to focus on the important decisions at hand...

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Topics: CRM

How Much Should a CRM Cost?

Posted by Skip Blackburn on Feb 26, 2016 12:26:53 PM

If you're in the market for a CRM solution, I think we can all agree that evaluating cost is going to be a large part of your decision-making process. That's the way it is for most things.

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Topics: CRM

5 Steps to Implement a Company-Wide CRM

Posted by Skip Blackburn on Jan 6, 2016 9:30:00 AM

Consolidating customer information and files into a single database simplifies the management and analysis of customer interactions and data. Historically, customer relationship management (CRM) data has been organized and stored in everything from Excel spreadsheets to physical Rolodexes.  Now, most companies have several systems that manage different, (most times – the same), data that has to be accessed and updated.

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Topics: CRM

Is Microsoft Dynamics for Me?

Posted by Skip Blackburn on Dec 23, 2015 8:00:00 AM

Microsoft Dynamics is a suite of Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) products designed to help companies make decisions by streamlining business plans and improving customer service. Dynamics is easy to learn and use, and may be a solution for small-to-midsize businesses as well as enterprise-level organizations.

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Topics: CRM

Function over Form: There's More to SaaS than Glitz and Glamour

Posted by Skip Blackburn on Dec 18, 2015 11:03:42 AM

You’ve probably heard the term “SaaS” – or Software as a Service – used a lot recently. It’s part of the current, growing software trend moving away from in-house systems and toward more dynamic cloud-based solutions. CaptureExec software, which helps improve your government sales process, is an example of such a system.

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Topics: government sales, CRM

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